Monday, March 16, 2009

BRI Markets Bancassurance


Bank Rakyat Indonesia signed a deal with Manulife Insurance on January 7, to market the bank’s Bancassurance products in the form of unit-linked products. BRI’s wealth management concept through unit linked products is aimed to compete with other banks’ consumer banking strategies, offering costumers additional value and satisfaction.

The unit-linked products marketed by Manulife Insurance will include Provest MaxLink-Unit Link Single, a financial planning program that offers the benefits of long-term investment in the stock market and Provestara PurnaLink-Unit Link Regular, an investment program designed to plan and manage +retirement funds. BRI available at almost every BRI branch in 14 big cities across Indonesia. Pictured are David Beynon, President Director of Manulife Indonesia (left) and A. Toni Soetirto, Director of Consumer Business BRI (right).



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